Since inception in 2002 rĀv Communications has been priviledged to provide marketing, advertising, public relations and event management services to a variety of industry sectors and companies ranging in size from from start-ups to multi-unit corporations and goverment agencies to nonprofits.





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rĀv COMMUNICATIONS
Working from So. Florida,
servicing accounts Nationwide
Care to chat? 954.205.8754
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CASE STUDIES
CAPABILITIES
Tara Steak & Lobster House
Since 1998, Tara Steak & Lobster House has been a favorite with Marco Island locals and visitors alike for providing what Zagat respondents rate” the best porterhouse around.” Located waterside at the Esplanade Plaza, the Marco Island landmark features an elegant dining room, inviting lounge, covered patio seating, and spectacular view.  From their famous dry-aged steak and live Maine lobster, to fresh seafood and succulent chops, the menu offers a mix of fine cuisine and homemade dishes. A recipient of the Wine Spectator Award of Excellence since 2004, Tara earned recognition as one of the top 100 restaurants for wine lovers in 2006.

Challenge
When the Marco Island landmark restaurant expanded their reach to Fort Lauderdale in 2004 they took over a space with great traffic and visibility though one which had been difficult to retain former tenants. 
Solution
rAv Communications was brought in pre-opening and created a launch campaign including print advertisements, radio campaign, and series of press releases to build anticipation. Strategic partnerships with spirit brands and wine companies, and the selection of entertainment were incorporated to help promote the fully redesigned lounge and smoking patio as a separate destination. Additionally - partnerships with Chivas Regal, and the founding of the Chivas Regal Club, separated Tara as anything but the traditional steakhouse. More so, to give an air of casualness to sway off the "only for special occassion" price-points, humor and a relaxed feel were incorporated to print medium advertising, on-site event presentations and television appearances.   

Results
In December 2006 Tara and her partner in TRG Holdings split, leaving Tara to retain the Marco Island restaurant, and her partner to retire the Tara Fort Lauderdale space in early 2007.  rAv Communications remained on retainer with the Marco Island restaurant, which has subsiquently relocated to the exclusive waterfront Eplanade Plaza as an anchor restaurant.

Services
Advertising
Collateral Design
Event Coordination
Marketing
Public Relations





















Client Feedback:
Ari Glassman and rAv Communications have provided my business with marketing, PR, advertising, and graphic/ad design for over 5 years. Her ideas are innovative, fresh, & reflect what appeals to my particular industry and customer base. She is very personable and hands on. I would highly recommend her services - you will not be disappointed and you will certainly be impressed!
Tara Trevethan  |   President  |  Tara Steak & Lobster House